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Google search Techniques to improve your SEO results

Google search Techniques to improve your SEO results

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Interact with Google search so that it can help you get the most out of search and direct traffic for important keywords to your site

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How does Google search work

Google search may be a program which has the power to seek out phrases or keywords across the whole world wide web.

Google search is far and away the foremost frequently program in Europe having a market share of 90% in many European countries.

A typical program query are often compared to finding the stop closest to London zoo.

the planet Wide Web (www) is sort of a network of stops during a big city subway system.

Each stop is its own unique document . (usually an internet page, but sometimes a PDF, JPG or other file). When an individual searches for London zoo, it requires the search engines to try to to two things

– first, return only those results that are relevant or useful to the Google searcher’s query

– second, rank those leads to order of perceived value (or importance).

So the query must return a prioritized list of pages that are both “relevant” and “important”.

Search engines first need how to seek out all of the pages (stops) on the web site (subway).

to try to to this they use the simplest path available – the links. (like the lines of the subway)

The link structure of the online serves to bind together all of the pages which will be found.

Search engine’s automated robots, called “crawlers,” or “spiders” can reach the various billions of interconnected documents.

Once the pages are found the code is split into small pieces from each page and stored on massive hard drives everywhere the planet.

each bit is then indexed (like a book) in order that they will be quickly found.

direct traffic | order that they will be quickly found
order that they will be quickly found

These monstrous storage facilities have thousands of computers processing unimaginably large quantities of data .

After all, when an individual performs an enquiry they demand results instantaneously.

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This is the essential functionality which all search engines must provide. Besides this they can also provide space on the result pages for paid advertising.

this is often the business model which Google search and other search engines have.

in fact if the adverts aren’t relevant to the query then it’ll presumably not attract traffic then not create the revenue that was intended.

Google search must therefore balance this in order that the purchasers still click on the adwords and not only organic.

actually many surfers have already got some quite aversion against online advertising and naturally would rather select the organic results compared to the adwords.

Researchers have found that between 80-90% of consumers click naturally on the organic results instead of the paid ones.

One very importnat think to recollect is that you simply got to tell Google about what pages you’ve got on your site and where they’ll be located.

Again this sounds very easy but SEO-optimizers find it surprising that an outsized number of companies don’t adhere to the present principle.

this is often mainly caused when the update their site and pages get a special URL name. within the extreme case the entire sites URL is modified .

This informing of Google is especially done using the sitemap.xml file which you’ll create and locate within the root directory of your site. you’ll examine sitemaps here.

The second thanks to do that especially if there are only individual pages which are affected is thru redirects.

you’ll examine redirects here. If you’ve got done all things correctly then Google should have an entire picture of your site with none holes. Let’s have a glance at why it’s so important to urge this right.

Informing Google search of changes

Below you’ll see things when a site is correctly reported to Google.

direct traffic | correctly reported to Google
correctly reported to Google

A search word comes in to Google and if it decides to pass the customer to your site it’s the relevant page and may find it (This is named organic search).

Also customers can have your URL stores in their bookmarks during which case they’re going to find the right page though direct traffic.

But now lets have a glance at what happens when there are some site changes made.

within the new site structure there are not any longer 350 pages as within the old structure but as you’ll see 200 pages are deleted and 100 new pages added.

As these pages aren’t yet stored in Googles system or indexed as this is often called Google won’t direct any traffic to them.

Also there aren’t yet any bookmarks pointed to the new pages in order that there’s no direct traffic generated.

OK so simply tell google that there’s a replacement situation without the old pages and with the new pages.

Unfortunately life isn’t as simple as that because there are several things which will happen.

 direct traffic | several things which will happen
several things which will happen

1) Customers having bookmarks to the old pages which are not any longer active will get a 404 error or page not found.

2) Google also will notice that there’s no page where they thought a page was with the acceptable keyword.

this may reflect badly on how Google perceives the standard of your site and you’ll get marked down on quality score.

presumably Google will next time point their customers to a different website after which you’ll start again building the traffic.

This gives a particularly bad impression and may seriously affect customer experience.

they could not take the trouble to undertake to seek out the new pages which can have appropriated the functionality of the old pages and not return to the location . Thus you’ll lose this traffic.

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3) what’s actually even more important is that you simply simply will lose all the page juice you’ve got been buidling abreast of the pages that you have deleted.

This is often the foremost sorry situation of all because you’ve got been working so hard to create up this juice on your pages and now in one foul swoop it’s gone.

4) If you’ve got installed a hierarchy in your pages then this too are going to be affected due to the changes.

Especially how the juice flows between the various pages are often affected.

you ought to therefore carefully look mat your site structure and make the acceptable links to reconstruct the right hierarchy.

direct traffic | your site structure
your site structure

So you’ll now clearly see the importance of informing Google about the changes you’ve got made. to try to to this use a redirect from every old page to at least one of the pages which will still be alive.

you’ll not recover all the juice but an outsized a part of it’ll be intact. what’s equally as important the purchasers won’t experience the dreaded 404 error and can happily still surf on your site.

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If the above seems somewhat abstract the chart below describes things of an outsized multinational company.

that they had made a mnajor restrucfturing on their site but had forgotton to try to to the redirecting.

The results below clearly show the impact this had on their PR ranking. just one PR7 rated page was left and also the PR rated 6 went down from 99 to 71.

As a result they need lost a number of the organic traffic and also suffered a worse quality rating.

Both this stuff will additionally affect the fee they ought to buy adwords.

direct traffic
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1 Comment

  • March 22, 2021 at 5:34 pm
    Bilkish Nipa

    many many thanks for your information…….

    Reply

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